The objective of the project was to provide customers with an immersive experience of traveling the world without leaving their city. My task was to design the game elements that would engage customers and make the experience memorable, as well as creating the artwork for the bottle. In addition to this, I also worked on video stitching and editing.

Collaborating closely with the creative team at M&C Saatchi Abel, we brainstormed various ideas to create an immersive experience for customers using the 360° Heineken bottle. My role in the project was to design the gameplay elements that would simulate traveling to different parts of the world. I worked with the team to ensure that the games would engage customers and create a memorable experience.

As the designer responsible for the overall visuals of the activation, I created the artwork for the 360° Heineken bottle. The design was intended to capture the essence of traveling the world, with each section of the bottle representing a different part of the world. I worked closely with the 3D designer to art direct the execution of the installations.

Additionally, I was also responsible for video stitching and editing. This involved working on stitching together the different video elements to create a seamless experience for customers. I edited the videos and added special effects to create a more immersive experience.

The 360° Heineken bottle interactive game elements project was a success, with customers enjoying the experience and sharing it on social media. As the designer on the project, I was pleased to have played a crucial role in creating an immersive experience for customers. The project received positive feedback from both the client and customers, with many customers expressing their delight in experiencing different parts of the world without leaving their city.