To address the problem, a UI/UX strategy was developed, consisting of a landing page and a social media campaign to run before the launch of the website. The landing page would serve as a teaser, capturing users' attention and building anticipation for the upcoming launch, while still functioning as a mini-version of the e-commerce website. The social media campaign would leverage various platforms to engage the target audience, generate buzz, and drive traffic to the landing page.

To address the problem, the idea of celebrating one's individuality through self-marriage was conceived. The campaign centred around a female protagonist who chooses to have a solo reception featuring miniature wedding cakes. The concept aimed to highlight self-empowerment and celebrate the unique qualities of women.

The design solution encompassed various elements, including captivating headlines, persuasive body copy, and compelling CTAs across multiple platforms. The campaign was executed through posters, social media, and a landing page. The visuals showcased our extravagant gown-clad model, along with visually appealing props and strategically placed vintage tableware to symbolise celebration and luxury.

The campaign generated significant interest and engagement from the target audience. The landing page received a high number of visits, indicating strong curiosity and anticipation for the upcoming website launch. The social media campaign garnered a large number of likes, shares, and comments, demonstrating active user engagement and positive reception of the campaign message.