The primary challenge was to create a persuasive and scalable website that effectively showcased the mySugr app as a paperless diabetes logbook, while accommodating localisation requirements. Design factors such as bold colours in the UI and clean yet friendly typography were employed to create an engaging visual aesthetic. Best UX practices, including intuitive navigation, clear information hierarchy, and consistent visual cues, were implemented to enhance usability and user satisfaction across different countries.

To tailor the website design to specific user needs, three distinct user personas were created:

New Users: Individuals newly diagnosed with diabetes seeking comprehensive information and guidance on diabetes management, blood glucose monitoring, and the benefits of the mySugr app. The design prioritised clear and concise content presentation, ensuring localisation capabilities for seamless adoption in various affiliate countries.

Job Seekers: Professionals interested in career opportunities with mySugr, seeking information on the company's mission, culture, and available positions. The design emphasised an inviting and informative Careers page, accommodating localisation needs to engage job seekers across different regions.

Media: Journalists, bloggers, and influencers interested in covering mySugr and its innovative approach to diabetes management. The design featured a dedicated Media section with press releases, media assets, and a streamlined localisation process for effective communication with media professionals worldwide.

To tackle the challenge of creating a scalable and localised solution, we adopted a design approach that focused on creating a decoupled website. This architectural choice allowed us to effectively separate the front-end and back-end functionalities, paving the way for seamless scalability and localisation.

This approach meant that updates and modifications could be implemented without disrupting the entire system.

To maintain consistency and streamline the design process across various localised versions of the website, we integrated the Storybook component library. This provided a centralised repository for UI components, ensuring their uniformity and reusability.

The mySugr website launch successfully presented the app as a persuasive selling tool for diabetes management, while addressing localisation challenges. The integration of immersive digital assets, such as The Paper World campaign, created a visually appealing and engaging experience for users across affiliate countries. The decoupled architecture facilitated efficient content updates and enabled seamless localisation, while the Storybook component library ensured a cohesive and scalable design across localised versions.

The utilisation of decoupled modular design and immersive digital assets in the mySugr website launch has proven to be an effective approach to address scalability and localisation challenges. The decoupling of the front-end and back-end functionalities provided flexibility for rapid iterations and customisation across different regions. The integration of the Storybook component library contributed to a streamlined design process, resulting in consistent and user-friendly UI components across localised versions. The incorporation of The Paper World campaign as content enhanced user engagement, reinforcing the mySugr brand message globally.